Mobile apps are one of the best ways to keep users engaged — but your customers expect apps to load quickly and images to look great no matter what. Content owners know this is no small challenge. A diverse ecosystem of devices, operating systems, and browsers means the target for developers is always moving. Mobile apps open up new revenue streams and new ways of engaging customers, but it also introduces development and operational challenges.
Mobile application data frequently needs to traverse variable cellular connectivity to reach your end-users. This data often can benefit from optimization while in transit. Akamai addresses mobile-specific performance at all critical layers: at the Internet core, at the Akamai Intelligent Platform edge, and over cellular networks to the device while creating experiences that are fast and relevant based on context to drive increased impressions, conversions, and brand loyalty.
- Extend sessions through better user engagement: Akamai’s commitment to delivering the richest experience in the shortest amount of time begins with network deployments uniquely suited for cellular users and client-side technologies that are designed to allow for instantaneous app views and seamless browsing experiences based on network awareness, pre-caching and contextual prepositioning of content.
- Optimize images for mobile apps: Akamai uses proprietary network detection routines to automatically determine if you are on a good or poor network and the device type. Apps can be made aware if they should request big bold images or compressed images, whether to serve contextually rich product videos and images or generic content from the device cache immediately to maximize the user experience.
- Gain insight into user engagement to maximize agility & performance: Get on-device analytics into how real users interact with your application and characteristics including device, battery, 3rd party content, and network bandwidth, impact application performance and user behavior. We can do event-based monitoring and measuring to identify the quality of the user experience.