Using RUM Data to Complement Google Analytics

In the ever-changing world of web performance analytics and measurements, this is one of the most common questions we hear: “How is mPulse different from Google Analytics?” It’s a good question with a great answer. Most of our mPulse users also use Google Analytics because their use cases and...

Categories: SOASTA

17 Essential Skills for Performance Engineers

Most people in the performance engineering field agree that our skillset is derived from an intersection of disciplines that include testing, optimization, and systems engineering. Because of the interdisciplinary requirements, these skills can be difficult to accumulate organically, but it’s possible! I recently met with this group of experienced...

Categories: SOASTA

Mobile Load Time and User Abandonment: 53% of mobile users abandon sites that take longer than 3 seconds to load

It’s always an exciting day when Google releases new web performance research. A new report, The need for mobile speed from DoubleClick (the Google subsidiary that develops and provides online ad serving services), offers a handy refresh for some key stats around mobile performance. Most interestingly, the review addresses stats around user/business metrics like bounce...

Categories: SOASTA

Predicting Bounce and Conversion Rates

If you’re ever offered a chance to throw a million or so beacon’s worth of user data into a Google-developed machine-learning system, I highly recommend you say yes. That’s what we did when Google approached us a year ago about partnering with them on a pioneering research project. The results...

Categories: SOASTA

JMeter + CloudTest: Test With Assets You Already Have

The sooner performance issues are found, the cheaper they are to correct. The most expensive time to find a performance defect is when the code is in production. That’s why companies are starting to move performance testing earlier, into development. JMeter is an open-source project designed to load-test functional...

Categories: SOASTA